ADESTE+ AUDIENCE DEVELOPMENT SUMMER SCHOOL
The ADESTE+ (Audience Development STrategies for cultural organizations in Europe) Summer School is the central event of the ADESTE+ project in 2020. It gathers experts in the field of audience development from across Europe, working with professionals from the cultural sector and the interested public.
The 2020 Summer School and European Conference, originally scheduled to take place in Rijeka from September 21-25, have been moved online due to current epidemiological conditions. These sessions are being held over the course of several weeks, from August 31 to October 28. Through these online meetings, audience development experts and professionals from cultural organizations will engage in lectures, workshops and presentations on best practices and methodologies. The objectives of the conference remain the same: to develop new ways of working with the audience, enact organizational change, cooperate with European partners, attract new audiences, and increase the participation and engagement of existing audiences.
The Summer School and European Conference sessions are as follows:
European Conference – First Episode: “Culture’s Place in Our Lives”
August 31 @ 2:00 PM – 5:00 PM CET
Free Registration (Registration Deadline August 27)
European Conference – Second Episode: “A New Vision for Culture? Integrity, Direction and Relevance”
September 7 @ 2:00 PM – 5:00 PM CET
Free Registration (Registration Deadline September 3)
European Conference – Third Episode: “The Cultural Institution – What Needs to Change?”
September 14 @ 2:00 PM – 5:00 PM CET
Free Registration (Registration Deadline September 10)
European Conference – Fourth Episode: “Rethinking Participation Strategically”
September 21 @ 2:00 PM – 5:00 PM CET
Free Registration (Registration Deadline September 17)
Summer School – First Module: “Why Do We Need to Change? What Do Audiences Have to Do with That?”
September 23 @ 10:00 AM – 1:00 PM CET
European Conference – Fifth Episode: “Tempestuous Times – The Crisis – Recovery and Change”
September 28 @ 8:00 AM – 5:00 PM CET
Free Registration (Registration Deadline September 24)
Summer School – Second Module: “Are We Ready for Change? What Pressures (External and Internal) Are We Under?” (Unfreeze)
September 30 @ 10:00 AM – 1:00 PM CET
Summer School – Third Module: “Where Can We Find Allies for change? For Whom Should We Need to Change?” (Listen)
October 7 @ 10:00 AM – 1:00 PM CET
Summer School – Fourth Module: “How to Go Beyond Our Usual Safe Path? How to Develop Creativity into Change?” (Create)
October 14 @ 10:00 AM – 1:00 PM CET
Summer School – Fifth Module: “How to Bring Change Step by Step? And Learning from Them Every Time?” (Experiment)
October 21 @ 10:00 AM – 1:00 PM CET
Summer School – Sixth Module: “How Can We Make Our Change Successful in the Long Run? How to Sustainably Embed Change in Our Organizations?” (Embedding)
October 28 @ 10:00 AM – 1:00 PM CET
The application deadline for the Online Summer School is June 30, 2020.
Registration deadlines for the European Conference are generally a few days before each session.
The ADESTE+ Summer School and European Conference were also held in Lisbon in 2019 and are scheduled to take place in Turin in 2021.
The ADESTE+ Summer School and European Conference are financed by the Creative Europe Program of the European Union and the Ministry of Culture of the Republic of Croatia.
The organizers are the Croatian National Theatre Ivan pl. Zajc in Rijeka and the Kultura nova Foundation in Zagreb. Rijeka 2020 European Capital of Culture is co-organizer. Project partners are Fitzcarraldo Fondazione, Milan (IT); Melting Pro, Rome (IT); The Audience Agency, London (GB); Center for Kunst & Interkultur, Copenhagen (DK); Mapa das Ideias, Lisbon (PT); University of Deusto (ES); Teatro Stabile di Torino (IT); Mercury Theatre, Colchester (GB); Zaragoza Cultural, Zaragoza (ES); Calouste Gulbenkian, Lisbon (PT); Norrebro Teater, Copenhagen (DK); City of Warsaw (PL) and Compagnia San Paolo, Turin (IT).